Your website might rank on Google — but that's no longer the whole game. ChatGPT, Perplexity, and Google AI Overviews are now answering questions your customers are asking. The OGO1 Authority Score measures whether AI systems can find you, understand you, and choose to cite you.
The Authority Score is a composite of all six dimensions — weighted toward the signals that AI systems actually use when deciding what to cite. A score of 58 means your traditional SEO is solid, but your AI visibility is actively dragging the average down. That gap is fixable — and it's exactly where we start.
How much trust search engines place in your domain — built through backlinks, referring domains, domain age, and the quality of sites that link to you. This is the bedrock of traditional SEO and still matters for AI visibility too.
AI systems are trained on the web. Sites that are widely cited and linked to are more likely to appear in training data — and more likely to be cited in AI-generated answers.
How technically sound your website is — whether search engines and AI crawlers can access, index, and understand your content without barriers. Schema markup, page speed, crawlability, HTTPS, and structured data all feed into this.
Schema markup is the direct line between your content and AI understanding. Without it, AI systems have to guess what your page is about. With it, you're telling them exactly — and they reward that with citations.
Whether your business actually appears when people ask AI systems questions relevant to your industry. This is the newest and most overlooked dimension — and the biggest opportunity. Most businesses score below 40.
A score of 28 here despite decent scores elsewhere means you're winning the old game but invisible in the new one. Your competitors who fix this first will own that ground permanently — AI systems are slow to update once they have established sources.
How deeply and credibly your site covers its subject matter. Topical depth, content freshness, original research, and whether your content answers questions in full rather than skimming the surface.
AI systems prefer citing sources that answer questions completely. A site with one thin page about a topic loses to a site with deep, well-structured content every time — even if the thin site has better backlinks.
How well your brand is represented and consistent across the web — Google Business Profile, NAP consistency (name, address, phone), social profiles, press mentions, Wikipedia, Wikidata, and external brand citations.
AI systems build a picture of your brand from multiple sources simultaneously. Inconsistent or sparse brand signals mean AI systems aren't confident you're a real, established entity — so they cite someone else instead.
Whether real people are actively engaging with your content — clicking through from search, spending time on page, sharing, reviewing, and returning. It's a signal that your content is genuinely useful rather than technically present.
Low engagement tells AI systems that people aren't finding value in your content — even if it ranks. AI systems are increasingly trained on quality signals, not just presence. Content that gets read, shared, and cited earns the citations.
AI systems don't have enough signal to confidently cite you. You may rank in Google but you're essentially invisible in ChatGPT, Perplexity, and AI Overviews. This is where the majority of businesses sit today — which means it's still fixable before competitors act.
You appear in some AI results, inconsistently. You're being cited for some queries but losing to stronger competitors on others. The gap between your best and weakest dimensions is the priority — fixing the floor lifts the whole score.
AI systems recognise you as a credible, established source and actively cite your content. You're appearing in ChatGPT responses, Perplexity answers, and Google AI Overviews. The work now is maintaining it and expanding topical coverage.
The sample above used demo data. Run OGO1 on your real domain and get your actual score across all six dimensions — then book a session with Douglas to work through what the numbers mean and what to do next.