Schema markup explained —
what it is, why it matters,
and how to do it in RankMath.

On an individual page or post

1. 1
   Open the page or post in the WordPress editor (Gutenberg or Bricks)
2. 2
   Look for the RankMath panel on the right side of the screen — it shows the RankMath logo (R) and a score out of 100
3. 3
   Click the RankMath panel to expand it
4. 4
   Click the Schema tab — it looks like a small code bracket icon { }
5. 5
   You will see any existing schema applied to this page, plus a + Add Schema button

In global RankMath settings

1. 1
   Go to WordPress Admin → RankMath (in the left sidebar)
2. 2
   Click Titles & Metas for site-wide settings including Organisation schema
3. 3
   Click Schema Generator if available for reusable schema templates

Article schema tells Google this page is a written article with an author, publication date and topic. It is essential for blog posts to appear in Google News, AI Overviews and rich search results.

When to apply

Every blog post — apply before publishing. Any post you want appearing in Google News or being cited by AI systems needs this applied before it goes live.

Step by step

1. 1
   Open the blog post in the WordPress editor
2. 2
   Open the RankMath panel → click the Schema tab
3. 3
   Click + Add Schema
4. 4
   Select Article from the schema type list
5. 5
   Fill in the fields as shown in the table below
6. 6
   Click Save at the bottom of the schema panel
7. 7
   Publish or update the post

FAQ schema marks up question-and-answer content so Google can show it directly in search results as an expandable list. More importantly, it is the primary way AI systems like Google AI Overviews select content to cite when answering questions. Every FAQ on the site should have this applied.

Method 1 — RankMath FAQ Block (preferred for blog posts)

1. 1
   Open the blog post in the Gutenberg editor
2. 2
   Find the FAQ section at the bottom of the post content
3. 3
   Click the + button to add a new block
4. 4
   Search for RankMath FAQ and select it
5. 5
   Type each question into the Question field
6. 6
   Type each answer into the Answer field
7. 7
   Repeat for all FAQ questions on that page
8. 8
   RankMath automatically generates the FAQ schema from this block — no extra steps needed
9. 9
   Update or publish the post

Method 2 — RankMath Schema tab (for existing service pages)

1. 1
   Open the service page in the editor
2. 2
   Open RankMath panel → Schema tab
3. 3
   Click + Add Schema
4. 4
   Select FAQ Page from the schema type list
5. 5
   Click + Add Question
6. 6
   Enter the first question exactly as written on the page
7. 7
   Enter the answer — can be a shortened version, but should match the page content
8. 8
   Click + Add Question again and repeat for each FAQ
9. 9
   Click Save

VideoObject schema tells Google that this page contains a video — what it's called, what it's about, and where to find it. This is what makes videos appear in Google video search results and get cited by AI systems when people search for relevant topics.

Step by step

1. 1
   Open the page in the editor
2. 2
   Open RankMath panel → Schema tab
3. 3
   Click + Add Schema
4. 4
   Select Video from the schema type list
5. 5
   Fill in the fields as shown in the table below
6. 6
   Click Save

How to find the Vimeo thumbnail URL

1. 1
   Open the Vimeo video page in a browser
2. 2
   Right-click on the video thumbnail image
3. 3
   Select Copy image address or Open image in new tab
4. 4
   Copy that URL and paste it into the Thumbnail URL field in RankMath

Person schema identifies the real human expert behind your website. This is an E-E-A-T signal (Experience, Expertise, Authoritativeness, Trustworthiness) — it tells Google and AI systems that there is a real person with real credentials behind this content. Set once in global settings and it applies across the whole site.

Step by step — set once in RankMath global settings

1. 1
   Go to WordPress Admin → RankMath → Titles & Metas
2. 2
   Scroll down to find the Knowledge Graph section
3. 3
   Under 'Person or Organization', select Person
4. 4
   Fill in all fields (see table below)
5. 5
   Click Save Changes at the bottom of the page

Organisation schema identifies your business as a real entity. Even if you're primarily using Person schema as your main entity type (correct for personal brands), the Organisation details should still be fully completed as supplementary schema.

Step by step — check and complete in RankMath

1. 1
   Go to WordPress Admin → RankMath → Titles & Metas
2. 2
   Scroll to the Local SEO section or Knowledge Graph section
3. 3
   Check and complete the fields shown in the table below
4. 4
   Click Save Changes

Method 1 — Google's Rich Results Test

1. 1
   Go to: search.google.com/test/rich-results
2. 2
   Paste the URL of the page you just updated
3. 3
   Click Test URL
4. 4
   Google will show you all the schema it detected on the page
5. 5
   Look for green ticks next to Article, FAQ, VideoObject, Person etc.
6. 6
   If there are errors or warnings, note which field is flagged and refer back to the relevant section of this guide

Method 2 — RankMath schema tab visual check

1. 1
   Open any page in the editor
2. 2
   Open the RankMath panel → Schema tab
3. 3
   Schema that is correctly applied shows with a coloured icon and the schema type name
4. 4
   If a schema block shows a warning triangle, click on it to see what field needs attention

Common issues and fixes

Questions about any of this? Get in touch via digitaldominator.com.au.