Most businesses rank in Google. Far fewer are being cited by ChatGPT, Perplexity, and Google AI Overviews — the places your buyers are actually getting answers now. We built the tool to measure that gap, and we know how to close it.
Doug leads the advisory conversation — identifying what needs doing and in what order. Ivan and Jamie build and secure. You get strategic clarity and specialist execution without managing multiple vendors.
All sessions are conducted online. No office, no commute, no geography constraint. We work with clients across Australia — book directly via Calendly and we'll take it from there.
Traditional SEO gets you ranked. Our Digital Authority framework and OGO1 tool go further — measuring and improving how AI systems understand, trust, and cite your business. That's the gap most agencies aren't addressing yet.
OGO1 is the AI authority scoring tool we use to measure your visibility across ChatGPT, Perplexity, and Google AI Overviews alongside your traditional SEO signals. Six dimensions. One score. Powered by OGO1 — run a free check before we speak and we'll have something concrete to work from on day one.
Three specialists with distinct lanes — strategy, engineering, and brand & security. We cover every layer of digital so you're not managing five separate vendor relationships to get one outcome.
We build visibility across Google, ChatGPT, Perplexity, and Google AI Overviews. Technical SEO, schema architecture, domain trust, indexing hygiene, content authority — the complete picture of where you rank and why. OGO1 gives you the score; we fix what's dragging it down.
Ivan leads backend development, platform architecture, and e-commerce builds. High-performing transactional systems designed for conversion — with rigorous usability testing and QA built in from day one. Clean code, structured content, scalable infrastructure that performs in both traditional and AI-driven search environments.
Jamie builds the systems and identity that underpin your digital presence. Logos, corporate brand strategy, custom CRM and database builds, customer analytics, and lead management — all delivered to time, budget, and quality with full transparency throughout every project phase.
Jamie's security practice covers social engineering assessment, penetration testing, and DDoS mitigation. We find your vulnerabilities before someone else does — then build the systems and processes to close them permanently. Transparent, results-focused, no alarmism.
Three article series for business owners who want to understand the actual landscape — before handing money to someone claiming to fix it.
Organic traffic doubled through a structured content and authority strategy. No paid acquisition — purely earned visibility in a competitive B2B niche.
Duncan at Avantix is now appearing in Google AI Overview and consistently ranking top 3 on Google. We built out local signalling, schema, FAQs, and clustered content — giving AI systems and search engines a complete, authoritative picture of the business.
Melissa’s store sold out of all products within one month — Doug manages their AdWords directly. Now ranking for multiple toy keywords with consistent organic traffic. Migrating from WordPress to Shopify with schema, entity signals, and structured data built in from day one.
Digital Dominator is a three-person specialist team — strategy, engineering, and brand & security — working together under one roof. Doug leads the advisory conversation. Ivan and Jamie execute the technical and creative work. You engage one team and get all three disciplines from day one, with no hand-offs to account managers or outsourced contractors.
Our office is at 5 Easy Street, Byron Bay — but we rarely meet clients face to face. All sessions, strategy calls, and project reviews are conducted online via video. We operate a no visitor policy; all appointments must be booked and approved through our Calendly calendar. We work with clients across Australia.
Some of our longer-standing client relationships also serve as active testing and research environments. With client permission, we use these engagements to develop and refine new approaches to SEO, AI visibility, schema implementation, and platform architecture — which means our clients benefit from being at the front of what we learn.
Sessions are for business owners who want a clear-headed picture of where they stand and what to do next — not a sales pitch. Run your OGO1 check first and we'll use your actual score as the starting point for the conversation.
Book a Session Online →Doug founded Digital Dominator after over two decades at the sharp end of online marketing — beginning in the early internet era developing databases before moving into buying and selling web traffic, then working closely with Google products in the early 2010s. Since 2012 he has focused exclusively on SEO, helping businesses across Australia improve rankings, visibility, and performance through practical, data-driven strategies.
He is the architect behind the Digital Authority framework and works with OGO1 — the AI authority scoring tool used across every Digital Dominator engagement — to give businesses a clear, measurable picture of where they stand. Doug is highly hands-on, integrating strategy, implementation, and problem-solving directly. His focus today is helping businesses navigate the shift from traditional search to AI-driven visibility — not just ranking, but being seen, trusted, and chosen.
Ivan operates at the intersection of technical SEO, platform engineering, and user experience — with over two decades of hands-on development. He studied web development, graphic design, multimedia, and SEO at the North Coast Institute of Technology, and has specialised in white-hat SEO since 2016.
Within OGO1, Ivan leads system architecture, frontend experience, and the integration of APIs, data structures, and reporting frameworks — translating complex SEO and AI visibility data into high-performance, usable interfaces. At Digital Dominator he drives on-page technical SEO, search console management, and advanced content structuring. He also brings a strong creative edge through graphic design and visual production. Outside work, Ivan is an avid surfer, hiker, photographer, and accomplished musician — having supported acts including The Strokes and You Am I.
Jamie is a visionary with a tactical edge — he sees the bigger picture while maintaining meticulous focus on the details. With a foundational background in computing and experience working alongside global industry leaders, he builds comprehensive digital ecosystems that integrate technology, methodology, and people into coherent, scalable systems.
His work spans custom CRM and database builds, brand and digital identity, e-commerce, customer analytics, and cybersecurity. Every project Jamie leads is delivered to time, cost, and quality — with full transparency and real-time metrics throughout. His security practice includes penetration testing, social engineering assessment, and DDoS mitigation. As an integral member of Digital Dominator, his commitment to excellence and structured delivery ensures the team consistently exceeds client expectations.